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Thus LBS capabilities allow for new pet- and courier-tracking services, remote monitoring and security services, and new possibilities for mobile commerce.

KEY POINTS • Few location-based services are currently offered for the United States because location-determining technology is not yet fully in place.

Additionally, the needed wireless service is not yet widely available and there are few useful location-based applications.

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Location-based services have seen an increase in demand, in the few couple years, we see this demand will grow as more and more companies are taking advantage of this data to enhance their relationships with their customers.

Wikipedia defines Location Bases Services as…A location-based service (LBS) is a software-level service that uses location data to control features.

Geolocation in the mobile app has opened the door for new startup ideas and has established businesses that basically couldn`t exist without this technology.

On the other hand, the ability to integrate geolocation in the mobile app has brought a new client service treatment for existing goods and services and a new level of marketing strategies.

While there are measures we have taken to protect our community, it's critical that all users understand the benefits and limitations intrinsic to location-based apps.

The most important thing you should know about location-based apps is this: Any app that shows relative distance between members can be used to pinpoint your location. It only tells him I'm 1 mile away, he could never find me! Here's a quick refresher on geometry: If I know you are 1 mile away from me, but I don't know which direction, then the circumference of a circle, centered at my location, defines the set of possible places you could be.GPS apps are a great way to find a destination and get directions with the fastest route taking into consideration traffic, road constructions or accidents in the path of your destination.Once arriving at that destination and being able to establish your location, and your surrounding, to find the closest gas station, restaurant or ATM is very useful when you’re in an area that you’re not familiar with.Trilateration has recently become one of the well-known threat models to the user's location privacy in location-based applications (aka: location-based services or LBS), especially those containing highly sensitive information such as dating applications.The threat model mainly depends on the distance shown from the targeted victim to the adversary to pinpoint the victim's position.In fact, it has changed the whole workflow of interaction with the consumer.

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